Website copy, articles, product descriptions and posts written for Moroccan customers in French, Arabic or English, never translated word for word.
A machine-translated text gives itself away in the first sentence, and a Moroccan customer moves on. Your site should explain what you do in your own words, not in phrases seen everywhere. We listen to how you talk about your trade, write in French, Arabic or English, and draft each language for its own readers.
What is included
- Page copy: home, services, about and frequently asked questions
- Blog articles answering the real questions your customers ask
- Clear product descriptions for an online shop or menu
- Modern Standard Arabic or Darija, depending on reader and format
- Adaptation between languages rather than word-for-word translation
Ready to start?
Tell us what you need in one minute. We will call you back with a clear proposal.
How we work
Interview
We ask about your customers, your products and the objections you hear often, by voice if you prefer.
Writing
We write each version in its own language, using the words your customers use and the searches they make.
Review with you
You correct the facts and the tone. We adjust until the text sounds like your business.
Frequently asked questions
Should I write in Standard Arabic or Darija?
That depends on the format and your customers. A formal page or official document often calls for Standard Arabic, while a post or an ad usually lands better in Darija. We suggest the right register page by page.
Should I write for Google or for my customers?
For your customers first. A good text answers exactly what they are looking for, and that is also what Google tries to surface. We work in searched terms naturally, without repetition that makes the text tiresome to read.
I don’t know what to say about my business. What now?
That is a perfectly normal place to start. A conversation with a few questions is enough, in Darija if you like. You talk about your work as you would to a customer, and we turn it into a text you review.
In the same field
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